Delano M. White
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Diary of a Mad Businessman:
A Laymen’s Guide to Starting a Business from the Ground
by Delano M. White
Otherside Press
Millions of individuals have dreams of starting their own business.
Unfortunately, most of them will never realize this dream. A majority of the
one’s who do will never achieve long-term success. Delano M. White is an
individual who has reached this goal. He is now taking his lessons and
helping other business owners. His first book, Diary of a Mad
Businessman: A Laymen’s Guide to Starting a Business from the Ground
will teach others how to do the same.
The book details the struggles undertaken to open and manage a new business.
The book begins years before the author actually conceived of a business
concept. It discusses the foundation that future business owners must build
before they can consider launching a business and continues through with
lessons learned after the business opened.
Diary has
fifty easy-to-comprehend chapters designed to give entrepreneurs a
competitive advantage. The material covers everything from selecting and
replacing business partners to dealing with “rep tape” as well as how to
grow from a small to medium/large business. Each chapter gives fun,
heart-felt stories and ends with a 4-5 bullet point synopsis of the lesson
that the reader should take away from the chapter.
List Price: $14.95
AUTHOR BIO
Delano White (delano.white@othersidepress.com) is a successful entrepreneur,
teacher, leader and now author. He is the founder of Reignmakers, Inc.,
which teaches and consults business owners on how to get the most out of
their business. As the owner of one of the country’s premier cyber cafés, he
relays his success stories to help others business owners and managers gain
a competitive advantage.
He is also former Chairperson and C.E.O. of NSBE, the largest student
managed organization in the world. During his tenure as Chairperson, the
organization boasted a membership in excess of 15,000 with annual revenues
exceeding $8,000,000. He credits NSBE with providing him with the training
to start his own business.
A graduate of the University of Michigan, Delano currently resides in
Detroit, MI. In June 2006, he received the ‘Spirit of Detroit’ Award from
the Detroit City Council for his commitment to equal opportunity. He is
currently working on two books: Instant Gratification: An Entrepreneur’s
Guide to Satisfying Every Customer, Every Time and The Case of the
Mad Business (with Damaune Y. Journey, M.B.A.), a collection of case
studies based on Diary of a Mad Businessman designed to provide learning
opportunities for business leaders. Both will be released in early 2008.
Delano and his associates recently formed Reignmakers, Inc. to serve
as a resource to business owners. It is the parent company of OtherSide
Press, Energized Promotions and DMB Advisors. To obtain more information
about the group’s projects, visit www.reignmakersinc.com
(launching June 1, 2007). Here you can purchase books or find information on
speaking engagements, workshops, consulting, training and a variety of other
services catered to business owners and organizations.
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